Arcade Heroes Touch Magix Launches Hands-Free Arcade Gaming Campaign

Posted by Ongames247 on September - 22 - 2020

As we enter into what feels like the 4th century of the pandemic (it’s weird how 6-7 months can seem like an eternity), arcade manufacturers are starting to push forward as best they can. For some, that has meant exploring the world of home arcades. For others like Touch Magix, it means that certain games they have been producing for a long time get a second wind.

There have been very few “hands-free” games on both the arcade and console markets, as Microsoft’s Kinect device didn’t quite launch the revolution that it had hoped to back-in-the-day. That said, gesture-sensing technology did find it’s way to our market, either as a companion to light-guns, or as the star of the show. One game where it was a principal component in the gameplay was Touch Magix’s MagixFloor.

We first mentioned the MagixFloor back in 2016, when it was offered almost as an attraction as opposed to a self-contained arcade machine. That smaller ‘arcadified’ model would come a little later, where it would find success at venues like Chuck E. Cheeses. This also led the company to develop another “hands-free” game by the name of Mannequin Challenge (prototype / release).

Today, the company is launching a new promotional effort in response to “an increased demand” for the MagixFloor game. This includes new YouTube videos to promote some of the available games on the platform and a press release. Here are the videos; Each one is brief:

Chase The Monsters:

Chicken Chase:

Crush The Egg:

They also have launched a new touch-less digital thermometer that venues can grab if they want/need to be checking on guest temps.

Here’s the press release, where there is also a little tidbit that I hadn’t heard before – previously, the US arm of the company was based out of Delaware; Now it is Wisconsin.

It’ll be interesting to see if more games attempt to go the hands-free route or not, but we probably won’t see many brand new concepts in that class until next year. Read on:


Go Hands-free with MagixFloor | Press Release

September 21, 2020

TouchMagix sees surge in demand for ‘Touchless’ Redemption Game, MagixFloor

The Amusement and Family Entertainment Industry is slowly bouncing back, with everyone doing their bit to resume operations by ensuring social distancing and overall safety of patrons. TouchMagix, a manufacturer of new-age redemption games, has seen a surge in demand for their hands-free and ‘touchless’ arcade redemption game, MagixFloor, which can be played using only the feet.

MagixFloor comes with an attractive cabinet and utilizes high quality ‘interactive projection technology’ to project games on the floor. It comes with multiple skill-based game titles like Chase The Monsters, Chicken Chase, Crush The Egg and many more, meaning operators get multiple game options inside a single cabinet. The games can be played by the entire family at once, making it ideal for a fun and safe family outing.

“We’re in a fortunate situation to receive increased demand for MagixFloor. The hands-free nature of the game seems to have become an attractive feature in these difficult times. We’ve been in close touch with the industry folks on ways to safely resume operations, and have been working on multiple fronts to provide support.” said Jayesh Kariya, CEO of TouchMagix.

In June, TouchMagix also released a new Health & Safety video that shows various precautionary messages to patrons during Attract Mode. The video works with their entire portfolio of arcade games and is available as a free software upgrade to all operators.


 About TouchMagix®:

TouchMagix® is a manufacturer of new-age and never-seen-before coin-operated redemption games in Wisconsin, USA with a world-class R&D facility in Pune, India. These games are skill-based, highly addictive and have high repeat value leading to proven ROI for operators worldwide. TouchMagix’s latest line-up of arcade games includes: Carnival Cups, SpaceWarp 66, Drift ‘N’ Thrift, Dicey Jump, Hop N Stack and MagixFloor.

TouchMagix has partnered with Brunswick® to introduce Spark® technology, the industry’s first immersive and interactive scoring experience, that revolutionises the on-lane projection in bowling for a highly engaging and gamified Augmented Reality experience at Bowling Centers. TouchMagix also offers a new variety of interactive display solutions like Interactive Floor and Interactive Wall.




About the author: arcadehero View all posts by

I’m a lifelong fan of video games and I have been operating my own arcade, The Game Grid Arcade in West Valley City, Utah since 2008.




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