Arcade Heroes EAG Expo 2024 Preview

Posted by Ongames247 on January - 18 - 2024

EAG Expo 2024, the first of the year’s major amusement trade shows, is taking place in London, UK this week. We have already had some trade show action on the blog this year, but this was for the consumer-focused CES 2024 (check out our rundown of that here if you haven’t read that already).

EAG stands for Entertainment, Attractions & Gaming, and this expo takes place in London at the ExCel venue every January. This year the show is being held across three days from the 16th to the 18th. The event has been held under different names in the past, such as ATEI, but it has consistently been held at the same time of year. I would compare it to Amusement Expo here in the States, a smaller show than the larger IAAPA.

Because it is rather close to that latter show, attendees to EAG can expect a similar event. As it is, I have not heard of any brand new games that will debut there – that said, there are often a few surprises and new titles that do show up from some smaller companies that don’t get announced in advance.

What Is Coming To EAG 2024?

Here is a quick rundown of the main companies that will be there and what they will have in terms of video games and pinballs (from what I know), plus a few bits of preview media that have been posted by them.

Bandai Namco Amusement Europe

I confirmed that they will not have “anything new that you haven’t seen before,” meaning no debuts of games like Goldstorm Pirates or Bike Dash Delivery. On the video side, there will be Dead Heat Unleashed and the Pac-Man range once again; also Drakons: Realm Keepers and NFS Heat Takedown (Adrenaline), as well as Godzilla Kaiju Wars VR and Fast & Furious Arcade (Raw Thrills), which BNAE distribute. For the likes of other non-video amusement pieces, they will have Tom & Jerry’s Kitchen Chaos (air hockey), Looney Tunes Red Zone Rush and Andamiro’s Spider-Man pusher.


JAWS (Stern Pinball), Skill Shooter (Electrocoin), and Dance Dance Revolution A20+ (Konami), plus an assortment of redemption. DDR has been touted as receiving a new version by certain publications in the UK amusement press… but its appearance here is indeed just to promote another run of offline A20+ cabinets for Europe. Still not looking likely they’ll officially upgrade to newer iterations or online functions any time soon. No video from Electrocoin, so here’s a poster showing their newer pieces:

Sega Amusements

Apex Rebels (making its European trade show debut), Hyper Cross, Drone Racing Genesis, VR Agent, and Zombies: Ready, Deady, Go!. As recently seen at IAAPA 2023, they will have plenty of other redemption games at their booth too. Sega will also be hosting products from LAI Games after inking a new distribution deal for Europe. Ergo, if you want to see Asphalt Legends 9 Arcade VR, check out the Sega booth.

UDC & Touch Magix

Bullseye: Crackshot, Galaxy Rangers DX, Parkour Motor 2, Air Zone Deluxe, and StepManiaX. They will also be representing one of our advertisers here, Touch Magix. TM is bringing Pop It! Mega Blaster, and SpaceWarp 66 to the show. They tend to have a strong selection of redemption and new videmption pieces on hand. These will likely come from the likes of Ace Amusement, Playmore, and other companies that UDC distribute.

While those are the major players, note that a number of smaller companies will be there. These include JNC Sales, Pinball Heaven, and Cosmic Leisure, although note that they are focused on exhibiting either redemption or existing titles.

There may still be others and other games at EAG – stay tuned and we’ll let you know. What would you like to see there?

About the author: arcadehero View all posts by

I’m a lifelong fan of video games and I have been operating my own arcade, Arcade Galactic in West Valley City, Utah since 2008. Soft spots in my heart for Atari, Sega, and Nintendo.




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